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customer base & new customers. The most obvious benefit is that
the system looks
fantastic but it also has many features that make it easy to fabricate
and install.
Available in both ovolo and bevelled options, Elite 70 is one of the
most complete
and flexible systems currently available from any supplier. From the
fabricators'
point of view, the Spectus technical team has done its homework and
added
features to make fabrication a breeze. Additionally, the selection of
colours
and ancillary products available mean that Elite 70 can be adapted to
produce
windows sympathetic to almost any building style and customer requirements.
With such a host of benefits available A&B Glass is going out 'guns
blazing' to
attract new customers and installers to its Approved Installer scheme.
"Marketing has always been one of our strong points," continues
Dave Barrett,
"our package for installers is like no other in the industry. As
well as a full range
of marketing materials we provide practical support in the form of advice,
training
and technical expertise. Spectus also recognises the importance of good
marketing
and this is reflected in the quality of their sales support material.
We're confident that
the combination of excellent product and sophisticated marketing will
mean growth
for us and satisfaction for our customers and installers."
Dave Mulholland, Spectus Sales and Marketing Director is delighted
that A&B Glass
has made the decision to work exclusively with Spectus, commenting:
"As one of the
industry's biggest success stories A&B Glass is exactly the sort
of company we
want to be working with to develop and grow business together. They
are also a
great example to other glazing businesses of the opportunities that
are available
given the right combination of product, sales techniques and marketing
support.
We look forward to supporting A&B Glass in their future plans."
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