Spectus Window Systems
PRESS
RELEASE
Spectus News
FAVORABLE RESPONSE TO MARKETING MEANS
GROWTH FOR SPECTUS
16/08/2007

Following the initial phase of a
campaign aimed at generating
new business, Spectus
Window Systems has
received an unprecedented
number of leads, many
from major fabricators.
Gareth Griffin, Marketing
Manager, explains:
"The response has been
tremendous. Well over 10%
of the targeted companies
have expressed interest and
the high number of leads has
meant that we have had to
reign back on the campaign to
allow time to respond properly.

'Spectus' marketing material'
 

"The high level of interest in Spectus is indicative of a well supported brand,"
continues Gareth. "It's reward for all the hard work that has gone into raising the
profile of Spectus over the past two years. People now know we have what is
probably the most comprehensive and coherent product range in the market.
It includes the Elite 63 and Elite 70 profiles, our vertical sliding sash window
and the new bi-fold doors, which are proving extremely popular.

"Our tailored marketing support, knowledge of the new build and commercial sectors
and our renowned logistics operation means we can give customers a competitive
edge. Word is spreading and ongoing direct mail campaigns combined with
advertising and PR campaigns will ensure Spectus continues to go from
strength to strength."